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Ornament: Using Sentence Patterns for Effect
Reinforcing Key Ideas: Parallelism Perhaps the most widely used grammatical pattern for effect is parallelism. In one way, parallelism is straightforward. The writer makes sure that all of the elements in a balanced pair or sequence have the same grammatical form. If the first item in a series begins with an infinitive, the remaining items in a series should also begin with an infinitive. Not only must the grammatical form be repeated, the structure must be symmetrical. If the first clause is a that-clause, each clause following will begin with "that." If the first noun in a series is modified by an adjective, then each noun will be modified by an adjective. If a single preposition introduces a series then the reader expects that preposition to govern each item.
Highlighting Contrast: Parallel Sequences The Negative-Positive Sequence On occasion you will want to express a contrast of two ideas that says in essence, "not this, but that." To present these ideas in so definite a pattern as "no-yes" is designed to communicate a sense of certainty about the paired relationship AND you want to place special emphasis on the second member of the pair.
The Positive-Negative Sequence A sentence can contrast two ideas that says in essence, "this, not that." The structure is effective when you want to stress what didn't happen--usually some loss, weakness or absence. This pattern creates an especially strong tone of criticism. I was told about missionaries but never about pirates; I was familiar with hummingbirds, but I had never heard of fairies.
Antithesis A balanced pair of opposites can create an especially strong tension between the contrasted pair. This balanced pair of opposites is called an antithesis. When you wish to emphasize discrepancies or to magnify contrasts.
Patterns of Repetition Patterns of repetition take advantage of the possibilities inherent in the grammatical structure of compound or complex sentences. Grammatically, you have several possibilities for repetition, each with its own effect.
Many of the examples and some of the explanations of these devices can be found in Copy and Compose by Winston Weathers and Otis Winchester.
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