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Clarity - Use Strong VerbsChevy might be the heartbeat of America, but verbs are the heartbeat of the English language. The stronger and clearer you can make your verbs, the more directly you will communicate information to your audience. Keep these basic guidelines in mind as you check your verbs:
1) Wimps Are Known by their Use of the Passive Voice In daily life, we speak in active voice: a subject does an action:
Passive voice reverses that pattern, hiding the subject and in general requiring more "processing time" as our brains work to rearrange ideas into the expected order:
Passive voice can be useful in certain situations - if you need to avoid responsibility, for instance, or when you want to emphasis the object rather than the subject:
However, unless you have a good reason to adopt passive voice, use active voice in your writing.
The verb "being," though not strictly passive voice, also weakens a sentence:
2) Linking verbs such as think, feel, seems, and appears make weak prose:
3) Make Weak Nouns Into Strong Verbs Too often, writers substitute longer, less direct noun phrases for more effective verbs. In particular, watch your prose for nouns ending in -ment, -tion, and -ance. For example:
4)Inflated and/or vague verb phrases may well kill brain cells through tedium. Avoid using 4 words where 1 will do, and keep the verbs short. For example:
5) Avoid "There are . . ." and "It is . . ." constructions. These phrases, like padding or linking verbs, weaken sentences by taking longer to get to the point:
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