[New-Poetry] BBC Poetry Series Drives Sales

[jforjames at aol.com]

According to Bookseller, the BBC's Poetry Season project actually motivated people to go to the bookstore. The multimedia series--with video interviews, articles, and a long list of poetry specials--generated a 92 percent increase in sales of Sylvia Plath poetry and a 300 percent increase in sales of John Donne (pictured, via) poetry.

http://www.mediabistro.com/galleycat/publishing/bbc_poetry_series_drives_sales_119956.asp

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