[New-Poetry] Happy 50th Annivesary, Helvetica

[JforJames at aol.com]

2007 marks the fiftieth anniversary of Max  Miedinger and Edouard Hoffmann’s 
design Helvetica, the most ubiquitous of all  typefaces. Widely considered the 
official typeface of the twentieth century,  Helvetica communicates with 
simple, well-proportioned letterforms that convey an  aesthetic clarity that is at 
once universal, neutral, and undeniably modern. In  honor of the first 
typeface acquired for MoMA’s collection, the installation  presents posters, 
signage, and other graphic material demonstrating the variety  of uses and enduring 
beauty of this design classic. As a special feature in the  exhibition, an 
excerpt of Gary Hustwit’s documentary Helvetica reveals  the typeface as we 
experience it in an everyday context. 
Organized by Christian Larsen, Curatorial Assistant,  Department of 
Architecture and Design. 
_http://www.moma.org/exhibitions/2007/helvetica.html_ 
(http://www.moma.org/exhibitions/2007/helvetica.html) 
What's your preferred typeface for poetry?



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