[New-Poetry] Not For Grammarians

[Anny Ballardini]

The culture industry did 
away with yesterday's rubbish by its own perfection, and by forbidding 
and domesticating the amateurish, although it constantly allows gross 
blunders without which the standard of the exalted style cannot be 
perceived. But what is new is that the irreconcilable elements of 
culture, art and distraction, are subordinated to one end and subsumed 
under one false formula: the totality of the culture industry. It 
consists of repetition. That its characteristic innovations are never anything
more than improvements of mass reproduction is not extemal
to the system. It is with good reason that the interest of innumerable 
consumers is directed to the technique, and not to the
contentsÑwhich are stubbomly repeated, outwom, and by now
half-discredited. The social power which the spectators worship
shows itself more effectively in the omnipresence of the stereotype 
imposed by technical skill than in the stale ideologies for
which the ephemeral contents stand in.

If you want to read the whole thing:
http://alum.hampshire.edu/~cmnF93/culture_ind.txt





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